Sherard Design

Rebranding your brand.

Sometimes, logos just need a little streamlining or dusting off to bring them up to date - other times, they need a major overhaul. (click images to enlarge)

Simple, efficient and easily understood.

A brand is the signature of your business - it should effectively communicate your message in today’s complex marketplace.

These are just a few of the prestigious companies that bear our mark.

Sten-Barr Medical

The first thing we discovered about this manufacturer of medical products, was that 'air' was part of everything they made. Air filled chambered hospital beds and floats that help relieve and support patients. The typography uses a tube shape that matches their products, symbolizes what they do and by adding an abstract bird, it not only reinforces the 'air' theme it stands for the freedom the patients realize. We changed their hyphen into a plus sign to relate to the medical industry for all business papers, product sheets, product labels, trade show display, vehicles, signage and website.