Sten-Barr Medical

    The first thing we discovered about this manufacturer of medical products, was that 'air' was part of everything they made. Air filled chambered hospital beds and floats that help relieve and support patients. The typography uses a tube shape that matches their products, symbolizes what they do and by adding an abstract bird, it not only reinforces the 'air' theme it stands for the freedom the patients realize. We changed their hyphen into a plus sign to relate to the medical industry for all business papers, product sheets, product labels, trade show display, vehicles, signage and website.