Metal Mart Systems

    This manufacturer of air conditioning ducts was using all lower case letters which didn't seem to match their bold, industrial products they were making. By re-designing their logo with elements that relate to their business, and changing the typography to a bolder, heavier, more industrial one - Metal Mart now has a trademark that is a stand alone statement for their company. The simple mongogram represents a section of folded galvanized metal that is the basis of their products. In their capabilities brochure we presented them with hi-tech colors and collages to reinforce their cutting edge approach to manufacturing duct work.