Sherard Design

Rebranding your brand.

Sometimes, logos just need a little streamlining or dusting off to bring them up to date - other times, they need a major overhaul. (click images to enlarge)

Simple, efficient and easily understood.

A brand is the signature of your business - it should effectively communicate your message in today’s complex marketplace.

These are just a few of the prestigious companies that bear our mark.

• All Languages Specialists
• Animal & Bird Hospitals
• Sten + Barr Medical
• Digital Technology Group
• Florida Bank Group
• Gateway Computer Associates
• Gulfcoast Workstation
• Ground Down Engineering
• Metal Mart Systems
• DATIS
• Padgett Communications
• Mind | Body

• rebrands

Metal Mart Systems This manufacturer of air conditioning ducts was using all lower case letters which didn't seem to match their bold, industrial products they were making. By re-designing their logo with elements that relate to their business, and changing the typography to a bolder, heavier, more industrial one - Metal Mart now has a trademark that is a stand alone statement for their company. The simple mongogram represents a section of folded galvanized metal that is the basis of their products. In their capabilities brochure we presented them with hi-tech colors and collages to reinforce their cutting edge approach to manufacturing duct work.